Brand guidelines are extremely important for developing a cohesive and recognizable brand. Brand guidelines should express the brand's personality. The brand I am designing guidelines for is Kickstart, an online company that sells energy drinks.

 

Keeping energy drinks in mind, I decided to go with a fun, bright, and bold feel for my brand. This extended to the logo, color palette, typography, and photography used. These guidelines provide instruction on how to appropriately use the logo and what type of imagery to include on the website.